brand extension

brand extension

美 　英

• n.延伸品牌
• 网络品牌延伸；品牌扩展；品牌分立

英汉解释

n.

1. 延伸品牌

例句

eg: 1 The Coca-Cola Company might have been wiser to leave the old Coke alone and introduce New Coke as a brand extension.

可口可乐公司本应聪明一点，让老牌可乐照卖不误，同时将新口味可乐作为品牌延伸推向市场。

Finally perceived fit was an intervening variable between the similarity and brand extension evaluation.

延伸相似度则完全透过知觉契合度影响品牌延伸评估。

They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride.

他们可以考虑品牌扩张——这不是一个巨大的跳跃，在销售力量的步调范围之内。言下之意，不是问题。选

Brand extension relates to what can be transferred into the new extended product in the present brand equity.

而且品牌的可延伸性与现有品牌权益中可以转移到新的延伸产品中的因素有关。

Based on the concept of brand extension, this paper reviews and collects the latest research results at home and abroad.

本文从品牌延伸的概念出发，对国内外近年来关于品牌延伸的最近研究成果进行了回顾和整理。

Conventional brand evolution strategies include brand consolidation, brand extension and brand promotion.

常规的品牌进化策略包括品牌强化、品牌延伸和品牌促进。

The displacement of corporate brand is strategic activity and has special characteristics, which completely differs from brand extension.

企业品牌位移在本质上是企业的战略性行为，与企业品牌延伸等有着根本的区别。

Similarly, China's first cashmere sweater businesses--Lotus also embarked on the road of brand extension.

无独有偶，中国首家羊绒衫企业——雪莲也走上了品牌延伸之路。

In the empirical analysis, it firstly tests that the change of brand trust and brand loyalty before and after the brand extension by T-test.

在实证分析中，首先利用T检验验证了品牌延伸前后消费者品牌信任和品牌忠诚的变化。

Although brand extension can benefit enterprises in many ways, they also bring potential risks.

品牌延伸可以为企业带来诸多好处，但也有其潜在风险。

Therefore, it is key to judge whether brand extension is favorable in a given situation.

因此，在特定情况下，判断一个品牌延伸是否有利，成为了重中之重。

Along with multi-field operating , brand extension strategy is extensively used by enterprises.

随着多角化经营的普遍扩展，品牌延伸策略愈来愈广泛的被企业使用。

But its gains or losses must be objectively evaluated so as to make good use of the brand extension strategy.

但是必须客观评价其利弊，以更好的利用品牌延伸策略。

The brand extension is the forefront theory of brand research.

品牌延伸策略是品牌研究的前沿理论。

The higher evaluations in above, the higher brand trust of brand extension.

以上愈高评价，愈信任该品牌延伸。

The more affective commitment with core brand, the higher brand trust for brand extension.

母品牌愈多感情的承诺，愈信任该品牌延伸。

The more affective commitment with brand extension, the higher brand trust for core brand.

品牌延伸愈多感情的承诺，愈信任该母品牌。

The more emotional connection with brand extension, the higher brand trust for core brand.

与品牌延伸愈多情感关联，愈信任该母品牌。

The more emotional connection with core brand, the higher brand trust for brand extension.

与母品牌愈多情感关联，愈信任该品牌延伸。

Therefore, from the consumer's perspective the brand extension is more theoretical and practical value.

因此，从消费者的角度研究品牌延伸更具有理论和现实价值。

The higher credibility of core brand, the higher brand trust for brand extension.

母品牌的可信性愈高，愈信任该品牌延伸。

The higher credibility of brand extension, the higher brand trust for core brand.

品牌延伸的可信性愈高，愈信任该母品牌。

The higher involvement level with brand extension, I would trust the brand more.

和品牌延伸愈多牵连，我会愈信任该品牌。

The higher brand loyalty of core brand, the higher brand trust for brand extension.

对母品牌愈忠诚，愈信任该品牌延伸。

The higher brand loyalty of brand extension, the higher brand trust for core brand.

对品牌延伸愈忠诚，愈信任该母品牌。

And as for scale economic benefit of brand extension strategy, has been widely applied.

而作为获取规模经济效益的品牌延伸策略，得到了广泛应用。

Thus, how to effectively use the brand extension strategy is the key to survival and development of luxury brand.

可见，如何有效应用品牌延伸策略成为奢侈品品牌生存与发展的关键。

A good domain name is your site inherent brand extension and the !

一个好域名是您网站固有品牌的延伸和增值！

In recent more than ten years, in the researches of brand extension the research model of Smith and Park is very remarkable.

在近年的品牌延伸研究中，史密斯-帕克的研究模型尤为显著。

Brand Extension and Barrier to Entry: the Case of Chinese Daily Chemical Articles Industry

日化用品行业的品牌扩散与市场进入壁垒

budget hotel; developing model; franchise; brand extension; merger and acquisition; prospect;

经济型酒店；发展模式；特许经营；品牌延伸；兼并收购；前景；

Brand Extension - Going Beyond Original Product Category into Unlimited Opportunities

品牌延伸：跨越产品类别，打造无限商机

Theoretical Study and Application Strategies for Enterprise Brand Extension

企业品牌延伸的理论研究与应用策略

Review of the Advantages and Disadvantages of Brand Extension and Brand Extension Performance

品牌延伸利弊与延伸绩效述评

brand personality; brand extension; vertical brand extension; humanlity; trendiness;

品牌个性；品牌延伸；垂直品牌延伸；仁和；时新；

The Relations between the Brand Positioning and Brand Extension

论品牌定位与品牌延伸的关系

Discussion about Brand Extension Tactics Influenced on the Brand Establishment

浅析品牌延伸策略对品牌建设的影响

Experimental Study on Influence of Brand Association on Brand Extension Evaluation of Garment

品牌联想对服装品牌延伸评价影响的实证研究

Advertising Persuasion for Brand Extension: Revising the Dual Mediation Model

品牌延伸条件下的广告说服——双中介影响模型的拓展

The Strategic Management of Brand Extension: Analysis, Plan, Execution and Control

品牌延伸战略管理——分析、计划、执行和控制